Google is continuously changing the way it indexes content. Well, it publishes the clues on the algorithm, but fixing the things becomes really difficult. If you wish to get on the right track, here are ten bad links to avoid. If you do not eliminate them, it can get you penalized.
1. Press release links
They were popular a decade ago and super easy to create. You only need to write a press release and syndicate it across various distribution sites. But now Google considers it as a link scheme and easy to manipulate. That’s why; avoid press release links targeting the main money keyword.
2. Linking from foreign guestbooks
They are manipulative links and can be placed with an automatic program or manually. If you opt for this, the rank of your website will drop, which is why you should avoid them.
3. Several random Nofollow links
If you think that randomizing your footprint can be enough that your spammy link building will go undetected, you are wrong. It is impossible to design randomized footprints that Google cannot detect. Getting tons of all-followed links is an indication that something spammy is happening.
4. Discussion forum links
Not every discussion form is bad, and if it is coming from a good quality website, it is not manipulative. But if you notice that tons of links are coming from a foreign location and of low quality, you should avoid them. It’s because any link that looks spammy will not do any favor.
5. Private Blog Networks (PBNs)
In earlier days, PBNs were used to create links to get a higher ranking. But it is no longer available, and PBN can tank your site, leading to which you will lose traffic.
6. Directory submissions
It tells you that you will get traction from various links and increase your rank. But submitting low-quality directories can harm your rankings. It is important to avoid irrelevant directories.
7. NoFollowed Social Bookmark Links
Google considers it manipulative and can get you in trouble. They are spammy and manually placed, which Google considers as a link scheme.
8. Blog comments
It is the most abusive tactic and does not work in any case. The objective of coming up with blog comments is to avoid spammers. But it no longer works now, so you should avoid it.
9. Cheap link services
They are bad as cheap link services are not a part of Google’s guidelines. The footprints and patterns left behind can hurt Google’s algorithm. That’s why; you must keep this consideration always in mind.
10. Automatic Link Building Programs through links built
Many tools are there through which a lot of links can be created. But in recent times, it is seen that they have become ineffective, indicating you should avoid them.
If you avoid the ten listed parameters, you will not be penalized by Google. In a way, you have a higher chance of getting a high rank in SEO. With that, fixing your website will not be a challenge.