As a website owner, you must know the importance of SEO rich content which is incredibly important to make the website rank high and attract organic traffic. But this is not all as SEO rich content also improves the quality of content available on your website and attracts your visitors which improves the image of your brand.
Your website is the face of your brand that explains what your business is about.
Giving the right impression to your audience is something that only you can manage through your website.
This is what SEO enriched content helps you with. These SEO principles, when included in your content, will not only help your audience to reach out to you but will also help you with the search engine.
How to use keywords properly in the content?
To start with SEO content the most basic thing is to understand the importance of the keyword and searching for the appropriate keyword you wish to rank for. You can use more keywords in your content, but the best results come out when the content is based on a single keyword.
There are several SEO experts out there who have a different understanding of the keywords. But with the changed algorithm of Google, we will suggest you to only use one keyword in an article that is about 400 to 500 words long.
The correct placement of the keyword in an article is important. Make sure you put the keyword in the following:
1. The heading of the article.
2. The first and introductory paragraph.
3. And in the first header.
Using the keyword in the above-mentioned places is more than enough. Do not place the keyword anywhere else in the content until it is absolutely needed. For a 500 words article, the above-mentioned strength of the keyword is more than enough.
Excessive keywords used in an article will backfire in the long run so make sure you do not make this mistake.
Beyond the Written Content
A website is not just built with written content but a lot of visual content too. The pictures, GIFs, videos, audios, etc are present on the website that plays a major role in the display of the quality and the value of the brand on the website.
Just like SEO is included in the written content, the companies and website owners must know it is vital for them to include SEO in other content material too. Before posting a blog on the website, make sure the pictures uploaded in the blog also has the SEO keyword. This is called the Alt Text.
No matter which one you are using out of either one of WordPress, Hubspot, Magento, or Squarespace; they all provide the option to add Alt Text to the image and the feature should be definitely used.
Have you ever Google searched for a picture and found out hundreds and hundreds of relevant pictures. If you have, you must have wondered if the search engine was able to find the picture relating to the words you have searched for.
This happens with the help of Alt Text. When you search for an image using the written words, with the help of Alt Text, the search engine looks out for the image and crawls into your website.
It takes a lot of effort to click, edit, and make the right picture to be uploaded on your website. By not adding an Alt Text you will be making the picture almost unavailable to the world. This is not justifiable to your hard work as well as the audience that is looking out for the exact picture.
Also, an article or a blog that incorporates pictures along with quality text has higher chances of ranking on Google as it appears a little more attractive and simplified to the audience.
To optimize the pictures, even more, you can use the keywords to name the picture. Suppose if you wish to use the picture for bright sun, you should name the picture brightsun.jpg.
If you have more than one picture for the same keyword, make sure you do not use numbers for every individual picture, rather use
symbols to name the picture. It will not interrupt the search.