First things first, you are not alone. When you start a business in the online market, you have consulted and hired expert SEO engineers, ad makers and have consulted esteemed market analytics and system experts to accelerate your business and expand further. But, you have faced problems with the website bounce rate. It is either too high, which is the most happening situation, or too less. This is a recurring problem in many businesses despite online marketing and can hinder your prospect of growth. Have you questioned why? This situation is not unlikely but does not look good for you either. So, you have to diagnose the cause and work towards reducing the bounce rates. In this way, you can increase your ranking and make yourself more viable to the users.
What Is A High Bounce Rate? Why Is That Bad?
When a user lands up on your page, they leave after a few seconds. That is called bouncing. If a lot of users bounce back after visiting your page, that means your website bounce rate is high and something is probably wrong down the line. This bounce rate is actually relative but if you analyze your website data and figure out the statistics, this is what the bounce rates indicate –
Ø 25%: You have to work on it because the rate is too low
Ø 26 – 40%: Your performance is just perfect
Ø 41 – 55%: Your performance is average and there is scope for improvement
Ø 56 – 70%: Take this as a caution and start working so as not to fall off the edge
Ø < 70% : Very high bounce rate. Something has gone down the drain
Users visit your website but don’t stay for too long. This means they don’t proceed beyond the first single page but choose to refer to other websites. This phenomenon increases the bounce rate and happens due to several reasons. Let’s look at them.
1. Not Delivered As Promised
If your content cannot deliver what it’s supposed to, users find it irreverent to stay on your site and quickly move on.
2. Slow Response Of The Page
If your page responds slowly, users will not stick around. They want things immediately on their plate and they leave unsatisfied if your page doesn’t load immediately. This will result in a high website bounce rate.
3. Complete Content
That’s point one in reverse! If you create apt content which is tightly presented, that may backfire. Readers will read and know everything and their purpose is solved! This results in quicker bouncing.
4. Poor Quality Websites Stopping By
Sometimes, the referral websites create a difference between the intent of your content and another set of users. This misleads the users and the targeted ones never reach you. Steer clear of these websites.
5. Too Many Popup Surveys And Ads
Admit that this annoys you too when you need a quick fact check and you open a page only to find it shows ads, popups surveys before the content comes. Avoid overdoing this and make it a satisfactory experience for your readers.
6. Interface Is Not User Friendly
This has to be your primary focus: to make your website readable on any electronic device; smartphone, tablets, or desktops.
These are the possible reasons why you are facing a high website bounce rate. Look at the ways of developing and rectifying to decrease this rate and bring it to a favorable level.