Pull marketing is known as the science of attracting interests within the services and products of a company, which will lead to sales. This means you will enable the customers to seek out your services and products through an exploratory and active process.
Studies have indicated that when a B2B purchaser contacts your company, they complete around 60% to 90% of the buying process. Pull Marketing gets the power of attraction, engineered serendipity, and influence.
Pull marketing will also allow you to achieve sales goals with a more significant impact, less time, and money.
Importance of push and pull marketing
Even though pull-marketing is an effective way to attract the right audience, push marketing should also be a part of your marketing strategy.
When you conduct the Push vs. Pull Marketing comparison, you will encounter their differences and the benefits each of them carries. But above all, both push and pull-marketing are said to work well together.
Push and pull marketing will help you make plenty of sales and enable you to build a stable relationship and provide your customers with value through each of the stages in the journey.
Types of pull-marketing content types
There are several types of pull marketing content, which you should know of. Check below!
1. Top-of-funnel and optimized content designed for discovery in search:
Long-form blogs, information guides, and general textbooks are designed to educate online customers, on a particular topic.
These are considered excellent opportunities for individuals looking for resources based on a specific topic.
2. Guest post on a different website:
When you do a guest posting on someone else’s website, it is considered a great way to attract an entirely new audience. Keep in mind that the entire reason for pull-marketing is to invite all the new audience or online customers towards your business.
That is why it will be better not to make a sales pitch right away. The main goal is not to receive a link, but to gain a potential customer, an audience, or a fan.
3. Try co-creating the content:
You can co-create your content into an eBook, webinar, video, blog post, or any other content type.
The most significant benefit of co-creating a piece of content is that you will have somebody else to help you promote that content towards your audience.
You can partner with someone who is not your competitor and can help you target the right audience.
4. FAQs or Q&A:
Search insights and social listening will help you discover all the opportunities to educate your audience by acting as an invaluable and authoritative source of information.
The main benefit of FAO-style is that the content type gets optimized for even voice search.
5. Appealing social-media content:
High-quality content optimized for social media platforms, like using specific keywords or hashtags, are considered effective for pull marketing.
Social content that is pretty much engaging will help you receive a new set of audiences, show that you are an engaging part of the community and also help you establish leadership.
How to use pull marketing?
Several steps will teach you How to Use Pull Marketing, and they are provided below.
Be sure to build trust:
By providing your audience with the right information, you can build trust. The information that you will provide will also help your customers to make the right decision.
Generate good leads:
Contents that are relevant and compelling, will drive interest and also capture leads through forms.
Nurture the leads:
When the relationship between you and your customer develops, you can think of providing them with substantial content. This will help in nurturing the leads by informing and educating them.
Score the leads:
Leads are scored based on how an individual or a group of customers interact with the content. This helps in capturing their preference as well.
Take the help of pull marketing to grow your business.
Pull marketing provides a two-way conversation that gives you the chance to listen to your customers’ needs and wants. With the help of pull marketing, you also get the opportunity to convey a positive message on all your products and services.
So, now we can safely conclude that pull marketing is indeed a great strategy for your business.