Everyone knows that not all links are the same, so you need to be careful while going ahead with a link-building campaign. A proper link building helps customers to associate with the brand. Ensure that the links are natural, and Google does not say that you are manipulating the algorithm. To have clarity, you can check out the Google rules regarding rink building.
1.Guest posting or article marketing
As long as links are created naturally, it’s effective when people write about you and link it back to your website. If you stuff the commercial keyword with the anchor text, it’s not natural and can get you in trouble. It’s better to go ahead with navigational phrases or brand keywords. For your information, links help you reach the top of Google’s page ranking algorithm. That’s why; it’s essential to ensure that you do it carefully.
2. Reciprocal linking
Link exchange is not at all bad, as long as you don’t go ahead with reciprocal links. The reciprocal links are based on the topic and make sense from a buyer’s standpoint.
3. Blog Posts comments and forum
While participating in a blog, a forum, or an active discussion relevant to your business, if your comment is offering contextual value to it, there is no need to worry about relevant links. However, keep in mind that you do not overdo using anchor texts with commercially viable keywords.
4. Web directory links
When it comes to potential customers, the directories are something that offers information. The link-building objective is relevant, and building links in directories and attaching them to new websites can be beneficial for your business.
While link building, ensure that you keep all the points into consideration without fail. Otherwise, Google might say that you are manipulating their algorithm and you would fail to achieve the desired outcomes.